50
farm stand
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (0.1%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great138.67avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Good+56.9%90-day search growth — must beat 0% to launch
Avg price
Good$138.47avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Okay$19.45–$325.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$61K$61K/yr · 364K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale