60
farm stand sign
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.95avg listing price — sweet spot $15–$100
Growth
Great+94.6%90-day search growth — must beat 0% to launch
Competition
Great27%top-5 click share — an open shelf
Review moat
Great464.94avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.74–$325.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 141K searches