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fallout poster
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.16avg listing price — sweet spot $15–$100
Price range
Okay$6.31–$22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,759.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 53K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad98%top-5 click share — a locked-up shelf
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier