41
fall windsock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+311.3%90-day search growth — must beat 0% to launch
Review moat
Great162.14avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$12K$12K/yr · 30K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$10.98–$14.66cheapest to priciest tracked listing — scored on the share inside $15–$100