54
fake eggs
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($5.65–$16.81) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,029.55avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$286K$286K/yr · 242K searches
Avg price
Okay$8.99avg listing price — sweet spot $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.65–$16.81cheapest to priciest tracked listing — scored on the share inside $15–$100