65
fairy door
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great196.55avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Price range
Good$4.38–$27.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$135K$135K/yr · 385K searches
Signals No Dominant Brand