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fahrenheit herbicide
Launch itA $2.3M/yr market growing +21.3% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 327K searches
Avg price
Great$53.27avg listing price — sweet spot $15–$100
Review moat
Great488.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$15.51–$152.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Bad100%top-5 click share — a locked-up shelf
Signals High Price