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ez generator switch
Skip itSoft demand (-93.8% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$35.81–$99.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great148.57avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$69.65avg listing price — sweet spot $15–$100
Market size
Good$407K$407K/yr · 153K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-93.8%90-day search growth — must beat 0% to launch