60
expanding foam rodent proof
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.78avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$9.52–$31.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.8%90-day search growth — must beat 0% to launch
Market size
Good$404K$404K/yr · 184K searches
Review moat
Okay1,812.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad84%top-5 click share — a locked-up shelf