36
evajoy pool
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+136.1%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great364.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$121.25avg listing price — sweet spot $15–$100
Price range
Bad$44.14–$291.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$6K$6K/yr · 4K searches
Returns
Bad11.7%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand