49
enclosed mouse traps
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Good$5.90–$30.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.88avg listing price — sweet spot $15–$100
Market size
Okay$140K$140K/yr · 94K searches
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,561.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals Quality Gap