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electric fence
Launch itA $1.8M/yr market growing +77.2% this quarter with returns at 4.5% — clears our launch bar.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Market size
Great$1.8M$1.8M/yr · 1.1M searches
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great316.26avg incumbent reviews — the moat a new listing must climb
Growth
Great+77.2%90-day search growth — must beat 0% to launch
Avg price
Good$102.99avg listing price — sweet spot $15–$100
Returns
Okay4.5%return rate — above 6% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.71–$562.13cheapest to priciest tracked listing — scored on the share inside $15–$100