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electric auger
Skip itPrices mostly outside the sweet spot ($87.75–$369.72) — this niche doesn't clear our bar today.
Review moat
Great255.53avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Market size
Good$497K$497K/yr · 118K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$193.10avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$87.75–$369.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price