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ego pole saw chain
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$74.32avg listing price — sweet spot $15–$100
Growth
Great+76.1%90-day search growth — must beat 0% to launch
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,120.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay$118K$118K/yr · 13K searches
Price range
Okay$9.76–$319.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price