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54

egg candler

Worth a look

Shows a sweet-spot price point ($18.76 avg), but soft demand (+1.5% this quarter) keeps it on the watch list.

Market size 34Growth 27Conversion 78Competition 30Returns 78Price range 77Avg price 84Brand share 52Review moat 70Quality gap 78

Avg price

Great$18.76

avg listing price — sweet spot $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$5.52–$47.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good681.22

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$162K

$162K/yr · 111K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Trend