30
east oak smoker
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+41.8%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,529avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$220.37avg listing price — sweet spot $15–$100
Market size
Okay$137K$137K/yr · 51K searches
Price range
Okay$35.65–$281.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price