28
drew starkey flag
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible80.67avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Price range
Bad$9.84–$16.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 84K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier