47
door basket
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.18avg listing price — sweet spot $15–$100
Review moat
Great146.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.37–$47.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$110K$110K/yr · 367K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier