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dolly wheels
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.84avg listing price — sweet spot $15–$100
Price range
Incredible$22.43–$34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,098.85avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$343K$343K/yr · 245K searches
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand