60
dog planter
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$19.29avg listing price — sweet spot $15–$100
Review moat
Great299.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.89–$34.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 90K searches
Signals No Dominant Brand