46
dog house heater
Skip itSoft demand (-87.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$67.60avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,206.43avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.10–$170.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$155K$155K/yr · 441K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-87.7%90-day search growth — must beat 0% to launch