58
do not enter signs
Worth a lookShows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$18.44avg listing price — sweet spot $15–$100
Price range
Great$5.30–$103.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great363.81avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Market size
Okay$209K$209K/yr · 188K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality