60
dibber
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Review moat
Great346.69avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Price range
Good$4.85–$29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 101K searches