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dethatcher
Launch itA $4.4M/yr market growing +31.9% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$4.4M$4.4M/yr · 1.6M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good937.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$142.26avg listing price — sweet spot $15–$100
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$28.50–$348.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price