56
delivery sign
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good748.81avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.74–$22.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Market size
Okay$190K$190K/yr · 365K searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality