54
decorative flags
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a small market ($24K/yr) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$7.57–$56.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.12avg listing price — sweet spot $15–$100
Review moat
Good553.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$24K$24K/yr · 87K searches