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deck box
Launch itA $10.7M/yr market growing +112.5% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$10.7M$10.7M/yr · 6.4M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Growth
Incredible+112.5%90-day search growth — must beat 0% to launch
Avg price
Great$83.81avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$7.99–$255.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,695.46avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale