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day of the dead inflatables outdoor decorations
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible84.43avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$31.13–$88.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$57.05avg listing price — sweet spot $15–$100
Growth
Great+95.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 63K searches