48
custom canopy
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Great+76.4%90-day search growth — must beat 0% to launch
Review moat
Good879.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$133K$133K/yr · 185K searches
Avg price
Bad$399.24avg listing price — sweet spot $15–$100
Price range
Bad$79.43–$837.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale