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cuban flag
Skip itSoft demand (-72.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.50–$30.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,208.8avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.16avg listing price — sweet spot $15–$100
Market size
Okay$135K$135K/yr · 192K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-72.8%90-day search growth — must beat 0% to launch