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crepe myrtle tree
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Incredible95.1avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$46.02avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Growth
Great+74.5%90-day search growth — must beat 0% to launch
Price range
Good$6.14–$125.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$52K$52K/yr · 142K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale