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craftsman ignition switch
Worth a lookShows demand growing +120.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+120.0%90-day search growth — must beat 0% to launch
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great464avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$13.55avg listing price — sweet spot $15–$100
Price range
Good$9.35–$24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$29K$29K/yr · 19K searches
Signals Trending