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coyote trap
Worth a lookShows beatable incumbent ratings (3.7★), but soft demand (-12.0% this quarter) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$92.84avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good753.49avg incumbent reviews — the moat a new listing must climb
Market size
Good$355K$355K/yr · 189K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.7%return rate — above 5% kills the launch gate
Price range
Bad$23.73–$367.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch