40
coxreels
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Good535.47avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Avg price
Okay$300.86avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$47K$47K/yr · 44K searches
Price range
Bad$21.37–$822.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price