36
core canopy
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+257.1%90-day search growth — must beat 0% to launch
Review moat
Good645.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$185.95avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad$82K$82K/yr · 33K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$154.41–$222.50cheapest to priciest tracked listing — scored on the share inside $15–$100