60
coral honeysuckle live plant
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$26.53avg listing price — sweet spot $15–$100
Review moat
Great145.89avg incumbent reviews — the moat a new listing must climb
Growth
Great+77.1%90-day search growth — must beat 0% to launch
Price range
Great$7.03–$55.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$36K$36K/yr · 41K searches
Signals Quality Gap