55
coop refresher for chickens
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$28.18avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$8.97–$45.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good646.71avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Market size
Good$429K$429K/yr · 165K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand