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cooking weight
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Great$21.59avg listing price — sweet spot $15–$100
Price range
Great$9.96–$46.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$224K$224K/yr · 328K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,340.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality