59
compost starter
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.06avg listing price — sweet spot $15–$100
Price range
Great$10.76–$29.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$252K$252K/yr · 121K searches
Review moat
Okay1,767.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf