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columbine seeds
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great174.11avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Growth
Good+59.9%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.63avg listing price — sweet spot $15–$100
Market size
Bad$31K$31K/yr · 54K searches
Price range
Bad$3.77–$15.08cheapest to priciest tracked listing — scored on the share inside $15–$100