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colorado flag
Worth a lookShows a sweet-spot price point ($19.10 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Growth
Great+82.8%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.04–$37.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good710.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 37K searches