57
coffee flag
Worth a lookShows a thin review moat (29 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible29.28avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$30.74avg listing price — sweet spot $15–$100
Price range
Great$9.22–$74.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Bad$57K$57K/yr · 41K searches
Signals Low Review Barrier