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coco chips
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.41avg listing price — sweet spot $15–$100
Review moat
Good852.75avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Price range
Good$4.89–$28.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$251K$251K/yr · 161K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand