59
coast guard flag
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great195.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.52avg listing price — sweet spot $15–$100
Growth
Great+74.8%90-day search growth — must beat 0% to launch
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.43–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 25K searches