60
coarse perlite
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$19.83avg listing price — sweet spot $15–$100
Price range
Great$7.90–$47.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,031.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Good$276K$276K/yr · 203K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality