58
chunky soil mix for indoor plants
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Price range
Great$6.36–$41.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+46.8%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,957.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$162K$162K/yr · 184K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality