64
christmas cactus
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$20.69avg listing price — sweet spot $15–$100
Price range
Great$8.87–$39.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good637.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good$526K$526K/yr · 437K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.8%90-day search growth — must beat 0% to launch