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59

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Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 55Conversion 48Competition 68Returns 92Price range 76Avg price 88Brand share 65Review moat 69Quality gap 30

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$20.30

avg listing price — sweet spot $15–$100

Price range

Great$7.22–$40.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good732.94

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Growth

Good+27.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$176K

$176K/yr · 227K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

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