70
chlorine granules
Launch itA $1.4M/yr market growing +175.1% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+175.1%90-day search growth — must beat 0% to launch
Market size
Great$1.4M$1.4M/yr · 179K searches
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$84.32avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$4.45–$269.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,646.46avg incumbent reviews — the moat a new listing must climb