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chipmunk trap
Launch itA $1.2M/yr market growing +492.0% this quarter with returns at 2.5% — clears our launch bar.
Growth
Incredible+492.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$37.14avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 347K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$9.68–$204.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,312.59avg incumbent reviews — the moat a new listing must climb
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